It’s official – Pantone have announced that their pick for Colour of the Year 2023 is Viva Magenta.
This is a shade deeply rooted in nature, descending from the red family and expressing a new signal of strength. This vivid colour is described as being both powerful and empowering as a new animated hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint.
Brave and fearless, Viva Magenta is a pulsating colour whose exuberance promotes a joyous and optimistic celebration – perfect for adding an unashamedly bold touch to your interior scheme for the new year.
As a nuanced crimson red tone that presents a balance between warm and cool, Viva Magenta can be paired with a wide array of complementary colours to create colour palettes that can range from fresh and modern to warm and classic.
Create a style statement with a velvet sofa or striking wall feature, or use Viva Magenta to add a pop of colour to an otherwise neutral home; after all, this is one shade which certainly packs a lot of drama into a small dose.