Win tickets to Love Cheese Live

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A brand new cheese and food weekender is coming to Staffordshire next month – and you could win one of five pairs of tickets to the show

Leading chefs James Martin, Marco Pierre White, Michel Roux Jr and Matt Tebbutt will be just some of the star attractions at the inaugural Love Cheese Live weekender, which takes place from October 22 to 23 at the prestigious Staffordshire County Showground.

Sharing some of their ultimate cheese-themed dishes on the Cathedral City Main Stage and Le Gruyere Kitchen Stage, the foodie favourites will be cooking up a storm over the two days of the show, as well as meeting and greeting fans over the weekend.

Acclaimed chef Michel Roux Jr will be a familiar face to foodies.

The chef demonstrations will be just some of the highlights of what promises to be an action-packed show, featuring the best of all things cheese and cheese-related.

More than 150 well-known cheese and dairy brands will be in the Love Cheese Pavilion, which also hosts the world’s largest cheese and dairy show; the International Cheese and Dairy Awards.

Formerly part of Nantwich Show, the International Cheese and Dairy Awards has moved to Staffordshire to be a part of this exciting new food and drink extravaganza. Attracting some 5,000 entries from all four corners of the world, the ICDA will crown the best of the best in categories ranging from hard and soft cheeses, to sheep and goats’ cheeses, as well as butters, milk and yoghurts. 

There will be cheeses galore to sample at the show.

Learn how cheese is judged and what it takes to be the best. With entries from all categories on display throughout the show, there’s a lot of cheese to learn about – from the very best cheddars to the finest fetas, from halloumi to stilton, there’s a cheese for everyone.

But Love Cheese Live is about so much more than just cheese. 

There will be more than 400 food producers covering a wide range of products, including areas of the show dedicated to regional producers such as Taste Cheshire, Eat and Drink Staffordshire and Deliciously Yorkshire. Each area will also have its own demonstration stage, featuring outstanding local chefs and produce.

At the Marks and Spencer Cookery School, you’ll be able to get hands-on following demonstrations from chefs including celebrity chef Chris Baber – and there’ll be plenty of time to enjoy the fruits of your labour.

Another exciting attraction is the Cheese Board Pavilion, dedicated to all of those delicious things that perfectly partner cheese. Sponsored by Marks and Spencer, the area also includes talks from leading experts, pairing experiences and demonstrations from some of the finest food producers in the country. The accompanying Cheese Board Awards will help visitors discover the best of the best.

The Cheese Board Awards celebrate the best accompaniments.

Elsewhere, award- winning cheese-maker Belton Farm will be hosting cheese and beer pairings compered by USA ambassador and pairing expert Michael Landis; while award-winning Welsh cheese-maker Snowdonia will be showcasing the art of creating the perfect grazing board for the ultimate casual at-home dining experience.

There is something for all the family, with children’s cookery schools for the littlest foodies, as well as live music and outside attractions. 

And over the course of the show, visitors will be able to taste and buy some amazing combinations of award-winning cheese and accompaniments from leading UK producers and retailers.

For a truly indulgent show, the VIP experience will offer an extra special day out, starting with a glass of fizz on arrival and access to the exclusive VIP suite and garden, where you will receive a copy of the Love Cheese Live guide as well as a goody bag to take home.

The Love Cheese Live VIP experience gives you access to meet and greet with the celebrity chefs and an exclusive wine and cheese pairing session where guests will learn what cheeses are suited to which wines and why. Relax in fabulous surroundings and enjoy use of the exclusive VIP bar, where refreshments are available throughout the day. There is also the option to add on a VIP lunch or luxury afternoon tea.

Tickets to Love Cheese Live are available to buy online now, priced at £15 for adults general admission, with under 16s going free, and from £50 for VIP tickets. Tickets for the chef demonstrations are priced at just £5, and must be booked alongside an admission ticket. For more details visit

Cathedral City Main Stage

Friday, October 22

10.00am – Mario Olianis

11.00am – Marco Pierre White

12.00pm – Will Holland

1.00pm – Matt Tebbutt

2.00pm – TBA

3.00pm – Marco Pierre White

Saturday, October 23

10.30am – Mario Olianis

11.30am – Matt Tebbutt

12.30 – Will Holland

13.30 – TBA

14.30 – Michel Roux Jr

Marco Pierre White is one of the star names appearing at Love Cheese Live.

The competition

J’AIME has teamed up with Love Cheese Live to offer readers the chance to be a part of the action, with five pairs of general admission tickets up for grabs. 

For your chance to win, simply answer the following question:

Name one of the celebrity chefs who will be appearing at Love Cheese Live 2021.

Send your answer, along with your name, address and contact number, to before midday on Friday, October 1. Winners will be informed via email shortly after the competition has closed.

J’AIME standard competition terms and conditions apply.


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