Win a Wedgwood tea set worth £390

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A new afternoon tea collaboration between Wedgwood and The Grand Hotel, Birmingham has just been launched-and to celebrate, one lucky reader will win a beautiful Wedgwood Gio Gold teapot plus cup and saucer set, worth £390!

Sleek, stylish, contemporary, Wedgwood’s Gio Gold collection is as suave as a tux at the baccarat table, but as approachable as an unbuttoned collar and a loose dickie bow. Black, white and gold are the main players in this modern collection, bringing style and sophistication to your table.

When Adam Bateman, culinary director at The Grand Hotel in Birmingham, was looking for a way to elevate his new Winter Afternoon Tea to luxurious heights, it was to Wedgwood he turned to create the perfect partnership. Adam recently visited the Wedgwood factory in Stoke-on-Trent to forge a collaboration with one of the oldest potteries in the UK.

Launched on November 2, Winter Afternoon Tea presented on the Wedgwood Gio Gold collection embraces the art of entertaining. The Madeleine Bar at The Grand serves as the perfect backdrop for the Wedgwood Gio Gold collection – enhanced even further when decorated with the mouth-watering sweets and treats which comprise the Winter Afternoon Tea.

Adam said: “Launching our Winter Afternoon Tea on Wedgwood’s Gio Gold range was the perfect partnership. A stunning range of tableware, complementary of Madeleine Bar, on which to present our Winter Afternoon Tea. This is also a great opportunity for my talented pastry team to showcase their chocolate and patisserie skills and enjoy a bit of creative culinary fun. It is also an incredible opportunity to work with a world-renowned brand like Wedgwood and partner with them at The Grand to launch our new Winter Afternoon Tea menu.”

Afternoon tea collaboration between Wedgwood and The Grand Hotel

Chris Bend, head of Hospitality Sales at Wedgwood is delighted to be working with Adam to showcase the Wedgwood Gio Gold range. Chris added: “The Gio Gold range is stunning, comprising everything you would need for the ultimate afternoon tea experience including a beautiful tea pot, dainty cups and saucers, stylish side plates, milk jug and sugar bowl. We have thoroughly thought every element through for the perfect guest experience – this is a truly fantastic collaboration.

Winter Afternoon Tea will be served from 1pm to 5pm, Wednesday to Sunday until the end of January and is priced at £45 per person, including a glass of Collet Art Deco Champagne for that decadent finishing touch.

To book visit and for more details on the Wedgwood Gio Gold collection visit

The competition

J’AIME has teamed up with Wedgwood to offer readers the chance to win a beautiful Gio Gold tea set comprising a teapot, worth £161, and a set of four cups and saucers, worth £229. One lucky winner will receive this stunning prize, worth a total of £390.

For your chance to win, simply answer the following question:
Where is the Wedgwood factory based?
Send your answer, along with your name and contact details, by email to with the subject line Wedgwood Competition. Entries must be received by 5pm on Friday, December 16, 2022, and the winner will be contacted via email.
Data may be shared with Wedgwood for marketing purposes. Please state YES on your entry if you are happy to receive marketing information from Wedgwood.

Terms and conditions apply. There will be one winner, and no cash alternative is available. For more details visit


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